NAU is the platform that directly connects customers and retailers using blockchain
technology to guarantee transparency and reliability. By enabling every user to be an
affiliate to any retailer, NAU encourages consumers to spread the word about the platform,
creating a unique ecosystem where each user is an avid ambassador, because that's him,
who gets rewarded by the retailers for bringing sales to the latter. The retailers, in their
turn, get access to the highly-targeted local audience and pay only for the real leads ending
up with particular actions including sales. This is by our vision the best possible
interpretation of once popular SoLoMo (Social, Local, Mobile) marketing approach.