HOQU is a decentralized affiliate platform combining the performance-marketing model with blockchain technology. The aim of the project is to create a decentralized ecosystem, which will be used to build CPA services, ranging from affiliate programs to affiliate networks and related products. HOQU integrates advertisers, networks and affiliates into a single platform, significantly reducing the financial costs for all market participants. On the HOQU platform, an advertiser can easily create affiliate offers, and the
results of affiliate advertising campaigns will be stored in distributed registries
(blockchain). Rewards will be paid through smart contracts that guarantee honesty
and transparency of transactions. A smart anti-fraud system developed as part of the
advertiser's decentralized application will not allow affiliates to engage in fraudulent
activities, and independent, decentralized audit appeal centers will address any
emerging, controversial issues.